Girl Scouts of Southeast Florida

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When are cookies more than just a tasty treat? When they are Girl Scout Cookies!  From January 24 through February 17, when South Florida and Treasure Coast residents indulge in their favorite cookie they are helping local Girl Scouts learn business and entrepreneurial skills that prepare them to be leaders now and in the future.The $700 million Girl Scout Cookie Sale Program is the largest girl-led business in the country and generates immeasurable ben­efits for girls, their councils and communities nationwide.

At just $4 a box, the simple purchase of Thin Mints, Samoas or any one of the eight delicious varietiesprovides an important ingredient for leadership by helping girls develop five key skills: Goal Setting, Decision Making, Money Management, People Skills and Business Ethics.

Here are some examples of what these five key skills can do:

GOAL SETTING: Girl Scouts set cookie sales goals individually and with their troop, create a plan to reach them and develop Cooperation and Team Building skills all along the way!

DECISION MAKING: Girl Scouts help decide how their troop will spend their cookie money, furthering their Critical Thinking and Problem Solving skills that will help in many aspects of their life.

MONEY MANAGEMENT: Girl Scouts take cookie orders, handle customers’ money and gain valuable and Practical Life Skills around financial literacy.

PEOPLE SKILLS: Girl Scouts learn how to talk to, listen to and work with all kinds of people while selling cookies. These experiences help develop their Healthy Relationship and Conflict Resolution skills they can use throughout life.

BUSINESS ETHICS: Girl Scouts are honest and responsible at every step of the cookie sale. Their business ethics reinforce the Positive Values they are developing as a Girl Scout.

The Cookie Sale Program has made Girl Scouts famous not only for providing delicious desserts but for teaching girls valuable leadership, business and marketing skills.It also helps them discover their talents and strengths, connect with their community and take action to make the world a better place.

The 2013 Cookie Sale Program highlights these attributes with the theme “What Can a Girl Do? A World of Good!”  Every year, many troops use their proceeds to make a difference in their local community.  In 2012, a Junior troop from Palm Beach Gardens combined their love of animals and the environment and donated money to the Loggerhead MarineLife Center and cleaned up the beach in front of the Center. A Daisy troop from Stuart donated $500 of their cookie proceeds plus wish list items to the Humane Society of the Treasure Coast. And yet another troop from Ft. Lauderdale purchased a rain barrel for the school where their troops meets on a weekly basis. Last year more than 9,000 girls honed their sales pitch and earned more than $1 million for their troops.

Press Inquiries: Contact Melinda Glasco, Director of Marketing at  561-427-0176 or mglasco@gssef.org.